Case Study 01 · Airport Identity
St. John's International Airport Authority
The first new brand in 27 years.
27
years since the last identity change
Brand Launch Video
As Agency of Record for St. John's International Airport Authority, JAC provides ongoing branding, marketing, and passenger communications support. A central achievement of this partnership was the redevelopment and launch of the airport's first new brand in 27 years.
01
Brand Identity Development
A new airport identity supported by a coordinated visual system and brand standards.
02
Launch & Rollout Strategy
Media relations, public launch events, and brand implementation.
03
Brand Applications
Wayfinding, signage, check-in screens, parking, interactive displays, apparel, and merchandise.
04
Ongoing Stewardship
Consistent use through marketing, advertising, and digital communications.
The Journey
From original to final.
Concepts & Applications
Click any image to exploreRelevance to YWG
Direct airport identity experienceStakeholder consultation & executive reviewInsight translated into original designPractical transition & launch
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