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Case Study 03 · Naming & Identity

Co. Innovation Centre

A new name for collaboration.

6
month awareness campaign

Brand Launch Video

JAC partnered with techNL to develop the brand strategy, name, visual identity, and communications foundation for Co. Innovation Centre, a new hub for collaboration within Newfoundland and Labrador's innovation ecosystem.

Connect organizations across ocean, energy, healthcare, mining, fisheries, transportation, and defence with one clear, credible, distinctive identity.

01
Brand Strategy & Naming

Positioning, name, and messaging framework.

02
Visual Identity & Standards

Logo, visual system, guidelines, and production files.

03
Brand Applications

Campaign assets, pop-up banners, booth materials, video, and print.

04
Launch Communications

Social, video, reels, advertising, and analytics.

Concepts & Applications

Click any image to explore
Relevance to YWG
Clear positioning & messagingDiverse audiences, shared purposeFlexible multi-format systemConsistent use through standards
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St. John's International Airport Authority