The Irish Loop | CBDC Celtic

Case Study 02 · Destination Brand

The Irish Loop | CBDC Celtic

More than a scenic drive.

communities engaged in the strategy

Brand Launch Video

JAC partnered with CBDC Celtic to develop a unified tourism brand and destination strategy for the Irish Loop, bringing communities, tourism operators, businesses, and regional partners together around a shared identity.

The Irish Loop was widely associated with a scenic drive. The challenge was to communicate the depth of its experiences and position the region as a year-round destination while representing its communities.

Brand Strategy & Identity

Logo, messaging, visual system, and brand standards.

Wayfinding Concepts

Gateway, directional, and community identification signage.

Brand Applications

Brochures, templates, promo materials, social, and pop-up displays.

12-Month Marketing Plan

Digital, web, photo, video, advertising, and media investment.